Hammerhead Bicycles is a boutique North Austin bike shop specializing in premier high-end mountain bikes, in addition to its own line of exclusive custom frames.
In 2007, new ownership took over, determined to reach out to Austin’s vibrant cycling scene. A key aspect of this initiative would be the creation and establishment of a new, interactive web site that would not only promote the Hammerhead Bicycles brand, but that would provide previously-unavailable resources and service to the entire Austin cycling community.
To achieve this goal, Hammerhead Bicycles teamed up with Spoke Creative Group.
The partnership resulted in a dynamic web 2.0 portal featuring discussion boards, a multi-author blog, and a network of Twitter accounts dedicated to frequent updates on local trail conditions. Another creative addition (though not a permanent fixture on the site) is a GPS- and Google Maps-enabled real-time tracking leader board. This unique feature was created to allow Hammerhead Bicycle’s web community to track the progress and positions of riders in major race events.
Hammerhead Bicycle’s new site features a header that combines original photography with bold, easy to follow two-tiered navigation. Powered by WordPress, the site possesses exceptional built-in search engine optimization tools and capabilities, and the user-friendly content management system allows the Hammerhead staff to manage, monitor and update the site’s content in-house. Various planned improvements are pending, including additional static content and a basic e-commerce module.
Spoke Creative Group’s ongoing relationship with Hammerhead Bicycles also entails additional support covering a wide range of services, including technical troubleshooting, original artwork development, custom t-shirt design and signage creation. Future plans include designing letterhead, business cards, direct mail pieces and other marketing materials to further promote the brand.
